Corporate Identity

Brand Guidelines & Marketing Materials

Brand Guidelines

Logos

Just use Questel as it is. A simple and strong brand!

This new logo is more compact, with only “Questel” written in simple letters. The “Q” of Questel has also been redesigned to be more trendy. This “Q” will be rarely used alone and will in no way replace the old ellipse.

Logo Brandstock - Novagraaf

Colors

Questel’s identity is built on two main colours: Navy and Brick.

Primary Colors  Must be used   

Secondary Colors   Complementary use

Shades of grey  Additional use

NAVY

RGB (16, 40, 93)
HEX  #10285d

RGB

(209, 72, 54)
HEX #d14836

White

RGB (255, 255, 255)
HEX #ffffff

Darkblue

RGB (40, 80, 160)
HEX  #2850a0

Midblue

RGB (80, 120, 180)
HEX #5078b4

Light Blue

rgb (42, 171, 226)
HEX  #2aabe2

Darkgrey

RGB (68, 86, 68)
HEX  #444444

Midgrey

RGB (119, 119, 119)
HEX #777777

Lightgrey

rgb (170, 170, 170)
HEX  #c9c9c9

Darkwhite

rgb (245, 245, 245)
HEX  #f5f5f5

Fonts

Product Branding

logos

Download our products logos

The identity for each product is build with the composed with the Roboto font.

  Services icons

The icon sets are available in blue, white, and red.

     Software icons

The icon sets are available in blue, white, and red.

Products screenshots

Content Marketing

eBook production Template

Webinar Post Template

Linkedin Post Template

Annual report template

Presentation Library

Some webinars presentations

CSR Impact Report

Image Library

Please find an image bank for your next post on the site and page landing banners (Some images are available in media wordpress backoffice )

Last update: february 11, 2022