Corporate Identity
Brand Guidelines & Marketing Materials
Brand Guidelines
Sales Materials
Employee Branding
Product Branding
Content Marketing
Presentation Library
Image Library
Brand Guidelines
Logos
Just use Questel as it is. A simple and strong brand!
This new logo is more compact, with only “Questel” written in simple letters. The “Q” of Questel has also been redesigned to be more trendy. This “Q” will be rarely used alone and will in no way replace the old ellipse.
Logo Brandstock - Novagraaf
Colors
Questel’s identity is built on two main colours: Navy and Brick.
Primary Colors Must be used
Secondary Colors Complementary use
Shades of grey Additional use
NAVY
RGB (16, 40, 93)
HEX #10285d
RGB
(209, 72, 54)
HEX #d14836
White
RGB (255, 255, 255)
HEX #ffffff
Darkblue
RGB (40, 80, 160)
HEX #2850a0
Midblue
RGB (80, 120, 180)
HEX #5078b4
Light Blue
rgb (42, 171, 226)
HEX #2aabe2
Darkgrey
RGB (68, 86, 68)
HEX #444444
Midgrey
RGB (119, 119, 119)
HEX #777777
Lightgrey
rgb (170, 170, 170)
HEX #c9c9c9
Darkwhite
rgb (245, 245, 245)
HEX #f5f5f5
Fonts
For any shared document, such as PowerPoint or Word, We use Arial.
We use the Roboto fonts for communication purposes.
The use of Roboto is restricted to PDF files or printed documents.
Sales Materials
Email banners
Rollups
Letters Template
Employee Branding
Email signature
Business cards
How to boost your LInkedin
Linkedin banners
Product Branding
logos
Download our products logos
The identity for each product is build with the composed with the Roboto font.
Services icons
The icon sets are available in blue, white, and red.
Software icons
The icon sets are available in blue, white, and red.
Products screenshots
Content Marketing
Presentation Library
Some webinars presentations
CSR Impact Report
Image Library
Please find an image bank for your next post on the site and page landing banners (Some images are available in media wordpress backoffice )
Last update: february 11, 2022